How did you get into the caffe business?
How was the Seven Grams concept born?
I had no intention of starting a Breaking Bad inspired cartel. But yes, the things we’re doing involve some cooking and an exact formula to make things just right. The name Seven Grams is an ode to the true Italian standard, where the perfect espresso shot is made out of exactly seven grams of ground premium coffee. And that is what we’re all about – the absolute best cup of Italian coffee, with artisanal baked goods.